Employer Branding for Talent Acquisition

80% OF TALENT ACQUISITION MANAGERS AGREE

LinkedIn revealed that 80% of talent acquisition managers agree their employer brand has a significant impact on their ability to hire talent.

INTERESTING FACTS
  • Did you know that 75% of job seekers consider an employer’s brand before even applying for a job?
  • The Number 1 obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organisation.
  • 52% of Candidates first seek out a brands website and social media channels to learn more about a prospective employer.

People make moves to organisations because they feel connected, it’s not just about the job description and remuneration. It’s an emotional decision that makes sense to professionals serious about their careers and future business interests.

DEMONSTRATE CULTURE TRANSPARENCY. WHAT DOES IT REALLY FEEL LIKE TO WORK AT YOUR ORGANISATION?

The majority of professionals agree that a potential employer’s investment into doing business with integrity including fair developing and nurturing of the whole workforce is important to them, as well as the current and future reputation of the company they’re considering connecting their personal brands to.

EMPLOYER REPUTATION

Treat your staff with respect and dignity and appreciate the people that make the business work the way it does. A person of professional authority must have the leadership skills necessary to react fairly to his or her environment without personal bias clouding objective judgement.

A true leader’s integrity can be trusted by testing his reaction to emotional, environmental and reputational challenges that are either hear say or known truths told. Professionals that hold high values will always merit high values in others but will disengage completely if their values are violated even it means losing a career opportunity.

Professionals are investing their careers into your organisations and they want to know it’s worth it in the long run. Organisations need to be more focused on brand ambassadorship that compliments employer reputation and harness the true power and advantages of employer branding inside their workforce that promotes integrity, dignity, collaboration and career development in the workplace.

As quoted by Abby Hamilton (HR Director of Undertone).
  • Small to big brands should give every candidate a view into their company cultures by creating innovative and raw internal content that meets certain quality control criteria.
  • Create company videos and random work photographs that shed a little sparkle and transparency into a day of life at the office at your company. Remember, a picture is worth 1000 words. There must always be a good balance of visual perception and its messaging.

According to research and every recruiter and HR professional in everyday work experience, the current job market is 90% candidate driven. That means you don’t pick talent anymore. Talent picks you! Source: talentlyft.com.

What talent is your business attracting through employer branding?

WHAT IS involved in EMPLOYER BRANDING?
  • Talent attraction
  • Transparent and ethical work culture
  • Reputation management
  • Recruiting and termination processes
  • Internal communications
  • External communications
  • Engaged employees
  • Job security
  • Learning and development
  • Reward and recognition
  • CSI activities

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